https://www.annewags.com/moodboard daily 0.75 2018-04-12 https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5acf89df1ae6cf77138f7601/1520546884055/ Moodboard https://static1.squarespace.com/static/5a9f11dbee17594e67962079/5aa050209140b72edde09e12/5aa1b44471c10bf54508c0c1/1520546884055/ Moodboard https://www.annewags.com/work daily 1.0 2018-04-12 https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5aaad2f95ccc0f4dd518712d/1521144569493/ Work https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5ac11d62575d1f2de65acf12/1522605410210/ Work - ConceiveAbilities: Building a Global Brand What does it take to build a global brand? Courage. ConceiveAbilities is a global family creation agency committed to helping everyone who wants to become a parent, achieve their family destiny. We aided them in their quest with a 360-brand ignition including: brand essence, tone, visual style, photography, interactive collatoral material, video, and a social media strategy.   https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5ac24303f950b77ed289791a/1520714205220/ Work https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5ac28b4f1ae6cf6442ef495a/1522699087740/ Work - Firelily: Rise and Recover After natural disasters, many victims never financially fully recover. Wanting to change the paradigm from survival to restoration the founder, a disaster preparedness expert, built a start-up to see if there was a way to empower online fundraising with knowledge. I was hired to help her find out. Toward that noble end, I created a 'brand salon' with creative people, her team, and interested parties to discuss her business and four brand platforms and tagline options. Critical and spirited discussion was encouraged. With these insights, me and my little team developed tagline, style manual and messaging guide.     https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5ac3d49e70a6adacef9febff/1522783390632/ Work - ConceiveAbilities Social Media Social media has evolved from just quizzes and cute animal videos. Well, I believe it should. For ConceiveAbilities we created a strategy and real purpose behind every post. We took the language and design of the brand book as guidance. Our goal was to create geniue moments of connection. https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5ac3d776680cc34a65b6378c/1522784118502/ Work - ConceiveAbilities Facebook ads Becoming a surrogate is a calling. ConceiveAbilities wanted and needed to attract the right women. We developed ads that spoke of the larger purpose behind surrogacy. https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5acf8609352f53c9cae2a033/1520527879142/ Work https://www.annewags.com/about daily 0.75 2018-04-12 https://static1.squarespace.com/static/5a9f11dbee17594e67962079/t/5aa8319624a6942b409adc8b/1520972188893/annewagnerchicago_seriouslybadass_woman-6.jpg About